The Beer Category Just Flipped. We're Already In It.

Total beer volume fell roughly 1% in 2024. Non-alcoholic beer grew +9% globally and +23% in the United States — and is on track to overtake ale as the world's second-largest beer category in 2026. LOFB Zero is already in market, with two compounding revenue engines behind it: 90+ rated premium cigars and a recurring-revenue brotherhood.

Source: IWSR Drinks Market Analysis, 2024–2025. SAFE Note round open: $1.235M · $65M cap · 80% discount · $500 minimum.

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LOFB Hazy IPA, Pilsner 4-pack, and pour on a golden background

LOFB Zero · Hazy IPA · Pilsner · Now Shipping

The Non-Alcoholic Beer Opportunity

Total beer is in decline. Non-alcoholic beer is the fastest-growing category in beverage — and is on track to overtake ale as the world's #2 beer category in 2026.

+23%
US no-alcohol beer volume growth, 2024 (IWSR)
+18%
Forecast US NA beer volume CAGR, 2024–2029 (IWSR)
+22%
YoY US NA beverage dollar sales, $925M off-premise (NielsenIQ)
37M
New US no-alcohol consumers added 2022–2024 (IWSR)

Sources: IWSR Drinks Market Analysis (2024–2025); NielsenIQ Off-Premise Scan Data (2025); CNBC, "Non-alcoholic beer projected to overtake ale as second-largest beer category worldwide" (May 2025).

LOFB is already in the category — with two more compounding revenue engines behind the beer. One brotherhood compounding the lifetime value of every customer we earn.

1,300+
Active Members
$491K
Current Revenue
392%
YoY Growth
8x
LTV:CAC Ratio
150+
Retail Doors

The Fastest-Growing Category in Beverage. And Most of It Tastes Like a Chore.

The structural setup is rare. NA beer is growing while total beer is declining. 61 million people were recruited into no- and low-alcohol globally between 2022 and 2024 alone (IWSR). The US alone added 37 million new no-alcohol consumers in that window. Yet most of the supply still tastes like punishment.

LOFB Zero is built for blokes who want to feel sharp, not sluggish, without giving up the ritual. Two premium SKUs, six-packs, sub-0.5% ABV. Brewed to smash the stigma around men's mental health, one beer at a time.

LOFB Zero Golden NA craft beer can with pint pour

LOFB Zero — Golden

Crafted with Taste · Poured with Purpose

Premium non-alcoholic craft beer made with Old World malts, balanced with subtle herbal and floral notes. Crisp, clean, and ultra-refreshing — full-flavored without the alcohol.

StyleGolden NA
ABV< 0.5%
Calories50 per 12oz
Format355ml · 6-pack
LOFB Zero Hazy IPA NA craft beer can with pint pour

LOFB Zero — Hazy IPA

Zero Alcohol · Zero Bullsh*t

A juicy non-alcoholic IPA with notes of citrus, stone fruit, and a hint of coconut. All the feel-good flavors that define a great IPA — without the alcohol.

StyleHazy IPA NA
ABV< 0.5%
Calories60 per 12oz
Format355ml · 6-pack
Better Beer. Better World.

Ideal for venues seeking mindful alternatives. 40% of net profits fund men's mental health initiatives.

Where Both Engines Meet

Pallets of beer behind me. A cigar in my hand. One brotherhood in front of it all. This is what the deal funds — product on the floor, ritual on the table, mission underneath.

Adam Levine Founder, League of Fat Bastards

Independently Rated 88–91. Every Vitola. Every Blend.

LOFB Cigars are made in partnership with Joya de Nicaragua and Quesada Cigars and stocked in 150+ retail doors. Every vitola we have submitted has scored 88 or higher in independent reviews from Cigar Aficionado and its sister publication Cigar Insider.

91
Serie-O Sun GrownCigar Aficionado
90
Serie-O MaduroCigar Aficionado
90
Serie-O ConnecticutCigar Aficionado
90
Serie-O HabanoCigar Aficionado
90
Serie-L ChurchillCigar Insider
89
Serie-L ToroCigar Insider
88
Serie-L RobustoCigar Insider

Ratings independently published by Cigar Aficionado and Cigar Insider. LOFB does not pay for, control, or condition these reviews.

LOFB Serie-L cigar lifestyle shot

Serie-L

Smooth & Fulsome

A medium-bodied profile that is woody, creamy, and balanced with an undercurrent of spice. Made in partnership with Joya de Nicaragua. Available in five vitolas including the signature Giggly Piggly.

WrapperEcuadorian
BinderNicaraguan
FillerNicaraguan
Line Avg89 · Cigar Insider
LOFB Serie-O cigar with Xikar cutter and branded box

Serie-O

More Bold. More Complex.

An earthy, rich, and spicy profile with a Mexican San Andrés Negro Oscuro wrapper over a Dominican binder and triple Nicaraguan filler. Four blends — every one rated 90+ by Cigar Aficionado.

WrapperSan Andrés Negro
BinderDominican
FillerNicaraguan Triple
Top Rating91 · Sun Grown
LOFB Skinny Bastarda Corona cigar with branded tube packaging

Skinny Bastarda

A Cigar by Women, for Women

A Corona vitola made in partnership with Quesada Cigars in the Dominican Republic. A deliberate tribute to the growing community of women in the cigar world. Blend — secret (yes, really).

Size5¼ x 42 Corona
FactoryQuesada, DR
Box5-count pack
BlendConfidential
Margin Engine + Cultural Credibility

Premium pricing power, repeat purchase behavior, and the independent third-party validation that turns a brand into a category contender.

SAFE Note Round Now Open
$1.235M Raising | $65M Valuation Cap | 80% Discount Rate | $500 Minimum*

*A 3.5% investor processing fee applies to all investments.

This Is Not Just an Investment. It Is a Seat at the Table.

Most investments give you a ticker symbol and a quarterly PDF. This one gives you a brotherhood. When you invest in LOFB, you are not just buying equity — this investment offers three dimensions of value:

🧠
Financial Upside
The Head

Hold equity in a business with recurring membership revenue, an 8x LTV:CAC ratio based on current data, and a growth model targeting $300M by 2030. You are getting in at a $65M cap before the Series A.

❤️
Identity & Belonging
The Heart

You are not just a shareholder — you are a co-owner of the community you belong to. See the impact of your investment every time you log into The League, attend a meetup, or connect with the brotherhood.

🙏
Legacy & Impact
The Soul

40% of the company's profits go directly to mental health programs for veterans and first responders. Your investment helps scale the business that funds this mission. You are not just funding a company. You are funding a lifeline.

Own equity in the business. Fund the mission that drives it. Belong to the brotherhood that built it.

Every Product Sale Earns a Customer. The League Compounds Them.

NA beer and cigars are how blokes meet LOFB. The League is how they stay. A free forum converts to a $15.99 / month membership for the full brotherhood experience — digital community, local meetups, and direct access to the founders. It is the recurring-revenue engine that compounds the lifetime value of every product customer we earn.

Acquisition Engines
The Products — What Brings Them In
NA Craft Beer Priority #1. The fastest-growing category in beverage. Two SKUs already in market.
Premium Cigars Priority #2. 88–91 rated by Cigar Aficionado. Stocked in 150+ retail doors.
Branded Gear Apparel that tells the world you are part of something real.
The Funnel Every product sold puts another man at the door of the brotherhood.
Compounding Engine
The League — Why They Stay
The Platform A digital and physical community for men who need connection.
The Revenue Free forum converts to $15.99 / mo for the full brotherhood experience.
The Retention Subscription revenue that compounds the LTV of every product customer.
The Mission 40% of net profits to men's mental health initiatives.

More Than Equity. A Seat at the Table.

Every tier stacks on the one below. The deeper you go, the closer you get to the inside of the brotherhood.

Tier 1
Invest $1,000+
  • Ongoing Direct-to-Consumer Discount
  • Early Product Access
  • Founders' Product Previews
  • Digital Founders' Induction Session
  • Semi-annual Live Founder Update Webcasts
  • Access to Local League Event (Standard Admission)
  • The League Membership (Limited-Term Access)
Tier 2
Invest $2,500+
+ All Tier 1 perks
  • Enhanced Direct-to-Consumer Discount
  • Priority Product Access
  • Annual Founder Edition Allocation Eligibility
  • VIP Event Access
  • Investor-Only Virtual Tasting & Dialogue
Tier 3
Invest $7,000+
+ All Tier 1 & 2 perks
  • Enhanced Direct-to-Consumer Discount
  • Guaranteed Limited Edition Allocation (Annual)
  • First-Look Access to New Product Categories
  • Annual Founders' Dinner
  • Enhanced VIP Event Access
  • Private Strategy Roundtable (Virtual)
Tier 4
Invest $20,000+
+ All Tier 1–3 perks
3% Bonus Shares
  • Enhanced Direct-to-Consumer Discount
  • Reserved Allocation on Premium Limited Releases
  • Private Drop Access
  • Custom Product Access
  • "Control Retreat" Invitation
  • Founder Strategy Session
  • VIP Event Allocation
Tier 5
Invest $45,000+
+ All Tier 1–4 perks
5% Bonus Shares
  • Annual International Leadership Retreat
  • Enhanced Direct-to-Consumer Discount
  • Priority Allocation Rights
  • Invitation-Only Ultra Limited Releases
  • Pre-Launch Product Access

Review Form C for complete perk details, eligibility, and terms. Perks are subject to change.

Three Multi-Billion-Dollar Markets. One Brotherhood Compounding Them.

LOFB sits at the intersection of three of the strongest categories in modern men's lifestyle — with a recurring-revenue brotherhood that turns one-time buyers into lifetime members.

NA Beer & Wine
$37B
Projected to reach $37B by 2030. The fastest-growing segment in beverages — on track to overtake ale as the world's #2 beer category in 2026.
Sources: Introspective Market Research, 2023-2030; IWSR, 2024
+
Premium Cigars
$5.1B
Premium cigar consumers spend more, stay longer, and buy on loyalty. LOFB products are rated 90+ by Cigar Aficionado and stocked in 150+ retail locations.
Source: Fact.MR, 2024
+
Golf & Lifestyle
$12.5B
Post-pandemic golf participation is at all-time highs. The real money is in the lifestyle spend around the game: lounges, clubs, and the 19th hole.
Source: Grand View Research, 2024
Total Addressable Market
$10-15B Estimated Addressable Market

The 40% GiveBack Promise

LOFB is not a brand that donates to check a box. 40% of profits go directly to men's mental health charities and initiatives. In the US, LOFB partners with the Boulder Crest Foundation, a leading nonprofit supporting veterans, first responders, and their families through Posttraumatic Growth programs. Every membership, every cigar, every product funds the mission. That is why men stay.

40%
Of Profits Donated
Boulder Crest
Foundation Partner

The Path to $300M

LOFB's growth model projects a path from $500K in current revenue toward $300M by 2030. As The League grows, Monthly Recurring Revenue compounds while product revenue layers on top. Membership carries higher margins than product alone, making the model increasingly profitable as it scales.

Revenue Trajectory

2025
$500K
2% EBITDA
2026
$5M
12% EBITDA
2027
$25M
22% EBITDA
2028
$75M
32% EBITDA
2030
$300M
42% EBITDA

These projections are forward-looking estimates based on management's current growth model. Actual results may differ materially.

Unit Economics

$220
Customer Acquisition Cost
$1,782
Lifetime Value
8x
LTV : CAC Ratio

Scaling What Already Works

You have seen the brotherhood work firsthand. This capital scales it. This capital scales what is already working. Every dollar has a job.

👥
$400K
League Growth

Meta ad spend with strong early return on ad spend. Upgrading the platform and converting free members to $15.99/mo subscribers.

🚚
$335K
Distribution

Expanding from 150 to 500+ retail doors. New market launches and golf course partnerships.

📦
$300K
Product Inventory

Closing the gap on current inventory that sells through faster than it can be replenished.

$200K
Operations & Raise

Key hires in community management and sales, plus infrastructure to prepare for a Series A.

The Team

Adam Levine

Adam Levine

Founder & Global President

30+
Years Law & PE
8x
Returns Across Prior Ventures
1,300+
League Members

"When I started LOFB, I did not have a grand plan. I just needed somewhere to go. Somewhere honest. Somewhere men could drop the act and actually connect over something real.

What surprised me was how many other men needed the same thing. That is how The League was born. Not as a feature or a perk, but as the reason this whole thing exists.

The cigars and the beers? They are bloody good. But they are the vehicle, not the destination. The destination is a man who walked into this community carrying things he never told anyone, and months later he is standing taller, laughing louder, and showing up for blokes he did not know a year ago like they are family.

Now we are entering the next chapter, and I want the people who believe in what we have built to own a piece of it. I would be honoured to have you with us."

Past performance of the founder does not guarantee future results for LOFB.

Joseph Howard, CFO

Joseph Howard

Chief Financial Officer

CPA
Licensed in Iowa
6+
Years Finance & Data

"Numbers tell the truth if you know how to read them. That is my job.

Before LOFB, I spent six years in the trenches of real businesses. Retail, medical device manufacturing, agribusiness. I learned how real companies make money, and just as importantly, where they quietly lose it.

You bring the conviction. I will make sure the math is right."

  • B.S. Accounting — Iowa State University
  • M.S. Data Science — Oklahoma State University
  • Certified Public Accountant (CPA) — State of Iowa

Investor FAQ

About LOFB & This Offering

A SAFE (Simple Agreement for Future Equity) is a convertible investment instrument. You invest now, and your investment converts into equity at the next priced funding round. The $65M valuation cap means your shares will convert at no more than a $65M company valuation, regardless of how high the valuation is at that future round.
The League is LOFB's membership community — a private forum and experience platform for men. Anyone can join for free. Paid members at $15.99 a month get VIP access: exclusive events, curated product drops, private forums, and the full brotherhood experience. The League is the recurring-revenue engine that compounds the lifetime value of every product customer LOFB acquires through its NA beer and cigar lines.
The minimum investment for this round is $500. A 3.5% investor processing fee applies to all investments. This makes it accessible to a broad range of investors who believe in the LOFB mission and want to be part of our growth story.
Your ownership percentage depends on the valuation at conversion. With a $65M cap, investing $10,000 would give you approximately 0.015% ownership upon conversion. The exact percentage will be determined when the SAFE converts during the next priced equity round.
The SAFE converts upon a qualifying priced equity round (typically Series A or later), a change of control event (acquisition), or an IPO. Until conversion, you hold a contractual right to future equity.
Investing in early-stage companies carries significant risk, including the potential loss of your entire investment. LOFB is a growing brand with real revenue and traction, but there are no guarantees of future returns. Please only invest what you can afford to lose and consult with your financial advisor.
The $1.235M raise is allocated across four areas: $400K for League growth and member acquisition, $335K for distribution expansion, $300K for product inventory, and $200K for operations and raise-related costs.
LOFB has generated approximately $491K in revenue with 1,300+ members, 150+ retail partners, and 255K+ units sold. The brand has achieved 392% growth year-over-year.
Yes. SAFE investors in this round receive pro-rata rights, meaning you have the option to invest additional capital in future rounds to maintain your ownership percentage as the company grows.
LOFB is the only men's community platform that combines a paid membership brotherhood, premium lifestyle products (cigars, NA beer, sportswear), and a 40% profit giveback to mental health. Most brands sell products. LOFB sells belonging. The products are how members show up for the mission, and The League is why they never leave.
LOFB plans to raise a Series A within 12-18 months of closing this SAFE round, contingent on hitting key growth milestones. SAFE investors in this round have pro-rata rights to participate in that future raise.
40% of net profits are allocated to men's mental health charities and initiatives. This is baked into the business model, not an afterthought. It is core to the brand's identity and a major driver of member loyalty and press coverage. In the US, LOFB partners with Boulder Crest Foundation supporting veterans and first responders.

How Crowdfunding Investing Works

This offering is conducted under Regulation Crowdfunding (Reg CF) through DealMaker Securities LLC, a registered broker-dealer and member of FINRA | SIPC.

Regulation Crowdfunding (Reg CF) is a provision under the SEC that allows companies to raise up to $5 million annually from both accredited and non-accredited investors. It was created to give everyday people the ability to invest in early-stage companies they believe in, not just wealthy or institutional investors. All Reg CF offerings must be conducted through an SEC-registered intermediary.
No. Regulation Crowdfunding is open to everyone, not just accredited investors. However, there are limits on how much you can invest based on your income and net worth. If your annual income or net worth is less than $124,000, you can invest up to the greater of $2,500 or 5% of your annual income or net worth in any 12-month period. If both are $124,000 or more, you can invest up to 10%, but not exceeding $124,000 total across all Reg CF offerings. Accredited investors have no investment limits.
Click the Invest Now button to begin. You will complete an Investor Questionnaire, select your investment amount, and sign a Subscription Agreement. The entire process can be completed online in minutes. You can invest as an individual, jointly, as an entity, or via a custodial account. Once submitted, the company will review and formally accept your investment.
Investments can be funded via ACH bank transfer, wire transfer, or credit/debit card. A 3.5% investor processing fee applies to all investments. DealMaker does not charge investors any additional platform fees.
You may cancel your investment at any time until 48 hours before a closing occurs. If you have already funded and your funds are in escrow, they will be promptly refunded upon cancellation. Once the company has countersigned and securities have been issued, cancellation requires contacting the company directly as it is a more involved process.
If the company does not reach its minimum funding target by the close of the offering, all funds will be returned to investors. Your money is held in escrow until the offering closes successfully.
International investor eligibility varies by offering and may be subject to additional restrictions based on your country of residence. Please review the offering details or contact us for guidance on international participation.
Crowdfunding investments in private placements are speculative and involve a high degree of risk. Companies seeking crowdfunding investment tend to be in earlier stages of development. There is no guarantee that the stated valuation or terms are accurate or in agreement with market valuations. You may receive illiquid and restricted securities that are subject to holding period requirements. You should not invest any funds unless you can afford to lose your entire investment. Please review the full risk disclosures in the offering documents before investing.
Yes, Reg CF investments can be held in a self-directed IRA. You will need to work with a custodian that supports alternative investments. Contact us if you need guidance on setting this up.
All official offering documents, including the Form C and financial statements, are filed with the SEC and available on EDGAR. We encourage all investors to review these documents before making an investment decision.

Three Products. Three Markets. One Round.

Non-alcoholic beer is the fastest-growing category in beverage. Premium cigars rated 88–91 by Cigar Aficionado. A recurring-revenue brotherhood that turns customers into members. This round opens that portfolio to investors at a $65M cap, before the Series A.

SAFE Note
$1,235,000
$65M Valuation Cap • 80% Discount Rate
  • Minimum investment: $500
  • Pro-rata rights for follow-on rounds
  • Quarterly investor updates
  • Converts on next priced equity round
Invest Now

Offered through DealMaker Securities LLC, FINRA Member, pursuant to Section 4(a)(6) of the Securities Act.

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